The first place to start is to articulate what your business is. Easy, right?
While you probably have a solid idea about your business swirling around in your head, actually articulating it in a succinct way is more difficult than you might think.
Think of this section as an elevator pitch of what you do. Try to summarize your business in three to four lines. That brief summary should include the basics of your business — who are you and what you sell, primarily.
It can also be helpful to actually try out your elevator pitch on others. Ask people who you’ve talked to about your business. What do they think that you do? This can help you get a better sense of how you’re presenting your business to the world and what you need to tweak so that people have a clear picture of what you’re trying to do.